that got so high on apple? >> i guess the real risk of self-incrimination i'm going to go ahead and say wall street expectations. i mean, the company has done a fantastic job over the last decade with their product portfolio. and they've really come to dominate a couple markets. tablets, obviously, and smartphones as well. i think the biggest problem is that they've taken all the profits that are available there. and there just isn't room to grow once the market is saturated. >> bill, what do you nithink is going on? from the outside it would appear one of the knocks on apple right now is t innovation is more incremental than transformational. steve jobs is gone. should expectations be coming down anyway for this company? >> i think you're right, bill, the company has been a victim of its own success. they beat wall street expectations for over 30 quarters. i think lulled us all into believing that would extend forever. think about the stock at $700 in the fall. people were starting to bake in apple tv estimate